With technological advances persistently improving, making the most of the technology available is best practice when it comes to improving any service – especially healthcare.
Late last year TriHealth in Cincinnati, OH delved into the area of consumer research and built a segmentation approach to its health coaching platform. By doing so, they are hoping to gather derivative information not easily found in a patient’s EHR.
Much like retailers who depend on consumer research to better market their advertising and even assist in finding investment options; consumer research in healthcare can assist healthcare providers in their patient’s trends. For example, recent articles by the Commonwealth Fund has profiled two types of patients – “Direction Takers” and “Willful Endurers.” Direction Takers are patients that will make an appointment usually within the first signs of discomfort. Willful Endurers are more likely to research their symptoms online and wait a few days or even weeks if their condition has not worsens.
Having a better understanding of what type of patient a provider is dealing with is important to better customize a treatment and even assess the patient’s condition based on these research trends.
By adapting this approach onto their health coaching program, TriHealth expects to create a better connection between provider and patient and to improve their methods in helping a patient achieve a better health outcome.